BALTIMORE WATER TAXI REBRAND
FREELANCE WITH FELLS GROUP
Fells Group contacted me to help concept ideas for rebranding the wayfinding of the Baltimore Water Taxi. As a frequent visitor of the city, I wanted to develop a design that felt special and unique to Baltimore.
In my initial concept deck below, you will see the logo design, which features similar coloring, angles, and a grid-like pattern that is represented in Baltimore’s flag. This pattern has been abstracted and reconstructed to form the “W” of the Water taxi.
I also played around with other concepts, such as incorporating a wave-like pattern that represents water and playing around with how the angled side of the rile can be used as a signage element.
INITIAL CONCEPT
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INITIAL CONCEPT ✦
FURTHER REFINEMENTS
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FURTHER REFINEMENTS ✦
After reviewing the initial concepts with Fells Group, we landed on a color palette and further refined out the angled elements can be used within the mapping and labeling system.
After this point, I passed my design assets along to the designers at Fells Group. Below are the final refinements that the Fells Group team worked on after I handed my concepts to them.